Social media strategy: Word-of-mouth marketing for the digital age

Published by Ektron on Oct 28, 2009

Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up control over how your message is spread. Find out how to take back some control (even as you give some up) to make sure that your brand is being promoted in a positive and effective way.